Responsible relationships
with customers and partners
Home > Our commitments > Responsible relationships with customers and partners
Every day, the Poujoulat Group fosters responsible relationships with suppliers, consumers, and the general public. The goal is to strengthen trust in the brand and better support partners and users by addressing three societal issues: responsible sourcing, ensuring that all members of the Group take consumers into account, and promoting our values through sports sponsorship, cultural patronage, and humanitarian aid.
Our commitment
Developing responsible purchasing
Procurement plays a key role in our sustainability efforts. Beyond the quality and performance of our supplies, we strive to build lasting relationships with our suppliers, based on trust, transparency, and respect for shared commitments.
Our policy prioritizes long-term partnerships, sourcing locally whenever possible, and responsible business practices. This approach strengthens the resilience of our supply chain while creating value for all our stakeholders.
While integrating social, environmental, and ethical considerations into our procurement processes, we work to harmonize practices and provide long-term support for the transformation of our operations.
Our commitment
Developping the consumer approach
The quality of our relationship with our customers is a long-term commitment. While our business is primarily geared toward professionals, we also pay close attention to consumer expectations in order to support them in their projects and decisions.
Beyond the performance of our products and services, we develop platforms for discussion, provide advice, and offer support tools to deliver clear information, facilitate decision-making, and promote solutions tailored to each need. This close relationship helps build lasting trust and encourages more responsible consumption.
By listening to our users and incorporating their expectations into our continuous improvement efforts, we enhance the quality of our offerings and the experience provided at every stage of the customer journey.
Our commitment
Developing the company’s values through sports sponsorship and cultural and humanitarian patronage
True to its values of community engagement, progress, and responsibility, the Poujoulat Group supports numerous initiatives that serve the public good in the areas of sports, culture, the environment, and social solidarity.
Through its philanthropic efforts, sponsorships, and partnerships with nonprofit organizations, the Group contributes to the vitality of the regions where it operates and supports projects that are meaningful to its employees, partners, and local communities.
It is also deeply committed to preserving biodiversity and forests, providing support to several organizations and funds dedicated to tree replanting.
Learn more about our philanthropy and cultural initiatives
In Niort (France), the partnership between Cheminées Poujoulat and the Niort Rugby Club takes different forms. The support of Benjamin’s dual sporting and professional project is an illustration of this:
Discover the other pillars of the “Positive Relationships” project
The social pillar
Trusting relationships with women and men
The environmental pillar
Sustainable relationships with our regions
The transverse pillar
Agile and ethical relationships
Find out more
Discover the initiatives implemented at our companies and the results of our Group-wide social policy in The Essentials.
