Responsible relationships
with customers and partners

Home > Our commitmentsResponsible relations with customers and partners

Every day, the Poujoulat Group cultivates responsible relationships with suppliers and consumers. The aim is to strengthen confidence in the brand and to better support partners and users through 3 societal challenges: responsible purchasing, taking the consumer into account by all the group’s players, as well as the development of values with sports sponsorship, cultural and humanitarian patronage.

Our commitment

Develop responsible procurement, including wood provisioning

Implementing responsible procurement expresses our determination to extend the responsible approach to the provisioning chain. Privileging local resources prior to transformation is a key driver for rolling out a sustainable development approach. Our average provisioning radius shows that our products are “made in France” and come from local forests, as such, reducing truck transportation distances as much as possible.

126 km

The weight average radius for forest product provisioning in 2020

Our commitment

Develop the consumer-centric approach

Although Poujoulat Group focuses mainly on professional customers, we have also chosen to develop an integrated support department which places the consumer at the heart of the business: accompanying private individuals who wish to obtain useful information and sound advice to optimize their heating installation; discussing their wishes and needs so as to build a sustainable relationship and “consume better”.

In addition to the consumer service, we have also implemented: a mail customer service contact, online chat, a store locator, satisfaction surveys and indicators for installers and consumers, a Talk with Poujoulat / Woodstock Bois Facebook page, etc.

4,165 requests

for initiating contact with an installer (i.e. an increase of 19%) over 2019/2020

Our commitment

Boost Group’s values: sponsoring, cultural and humanitarian patronage

Poujoulat Group supports a host of sports, cultural and humanitarian projects. Every year, it invests 0.12% of Group revenue in these actions. 2/3 of this budget is devoted to “team voile” (yachting) and 1/3 to local teams and to promising young sportspeople, financial aid for restoring monuments, for youth integration, for promoting know-how, etc.

57,500 trees planted since 2015

A forest replanting fund that Poujoulat Group is involved in.

Discover the two other pillars of the “Positive Relationships” project

1st Pillar

Relationships of trust with the men and women of the group

2nd Pillar

Sustainable relations with our territories

Download the entire project

The “Positive Relationships” project lists and details the actions and commitments taken by the whole of the Poujoulat Group on three major social, environmental and societal challenges.

The information presented in this publication, the projects carried out and the roadmap are the subject of a reasoned opinion by an independent third party.


In short

CA Poujoulat Group€241.8 M
2020 turnover

Effectif Poujoulat Group+ 1 500

Métiers Poujoulat Group+ 140

Filiales Poujoulat Group21